So you think you’re a good sub?

Would you have checked the Sarah ‘Africa is a country’ Palin story? Turns out this top tale is a hoax anecdote by a fake advisor to McCain, name of Martin Eisenstadt – allegedly checkable with a bit of surfing around the online joint. The wind-up perps, real names Eitan Gorlin and Dan Mirvish, blame sloppy work by traditional news media and by bloggers:

“With the 24-hour news cycle they rush into anything they can find,” said Mr. Mirvish.

Maybe just mention this story if any web types tell you that checks and edits are a ‘nice to have’.

It actually got me feeling sorry for the hockey mom. More on the story at the NY Times

PS I can see a potential future of disclaimers – ‘Status for this story: unverified’. For copy editors, perhaps the line is: if the story sounds too good to be true, it probably is.

PPS Status of this post: unverified and slung up as soon as I heard the news from BhamPostJoanna on Twitter. Cheers Jo G 😉

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