Ach, it’s been a week already since Amplified08, which took place a short walk from the ghost town of print media, London’s Fleet Street, and I’m only just getting round to posting some feedback. But my pop music course taught me never to start with an apology so stuff it.
I attended #amp08 for two main reasons – partly to put a face to my Twitter contacts, who’ve helped me greatly since I started blogging four months ago, and partly because I don’t want to miss out on the social media trends that are happening now.
Brief aside for sub-editors wondering what all this has to do with copy editing – I did attend a discussion topic called ‘Mainstream media and citizen journalism’ aka #amp08#21. The good news is that the quality and accuracy of information is forecast to become more important. Readers will expect different levels of conversation – not just ‘Wild West opinion’ but also ‘moderated BBC content’ types, so trust and reputation will remain a brand indicator. The bad news is that, atm, this seems dependent on the brand being actually able to afford the staff.
But sub-editing wasn’t the point, or journalism, or any of the short topic sessions around which we all gathered, submitting, in some of the Barleyesque pods, to being live-streamed.
Get yourself connected
Amplified08 mainly offered an opportunity to get connected. Nesta invited the UK’s 40 most active social media networks to essentially hook up in the sexy new social media-style format of an ‘unconference’ – where the organisation and content is left to the attendees and a wiki to decide.
The big event in 2010
Feedback from #amp08 – to explain, hashtags are collected post-event to collect outcomes – will inform #amp09 leading, hopefully, to a super-connected conference in 2010, and fulfilling Nesta’s ‘modest ambition to make the UK the most connected place on the planet’. Because apparently 99.9% of us still don’t get ‘it’ – the new connectivity, that is. And I’d add that even the ones that kind of do get it are still boradcasting (Freudian slip typo there!) as a default because they’re just not used to readers and customers talking back.
I think, for all its faults, ultimately the medium of #amp08 was the message – how we are now coming together, organising ourselves without hierarchy, sharing ideas, making new contacts, learning through conversation rather than presentation, trying out the fun stuff such as table wikis, live Twittering on screen and ‘what I learned’ Tweets after each session.
How could Amplified do better?
More feedback to come but, for now, here’s my 3 ideas for #amp09:
- more visible hashtags so I can catch up on all the sessions I wanted to see
- more soundproofed conversation areas so I don’t have to bring my ear trumpet
- more introductions and insights into the attendees and a meet-up slot – perhaps profiles of contacts up on site well beforehand and opportunities to arrange a meet. Maybe a little ning to go with the wiki? Cos I’m sure I was inches away from meeting my perfect compadre in a ‘million dollar homepage’ type scam, sorry, I mean ‘social enterprise’ start-up.